WebNegative match keywords allow advertisers to block certain search queries from triggering ad placements on their account. Caption: Advertisers can implement negative keywords with broad match, exact match, and phrase match targeting. This image shows a negative keyword list that uses all three types. Read more about negative keyword match types.
Match Types Explained: Broad Match, Phrase Match, Exact Match
WebJun 12, 2013 · Negative keywords can also be match-typed, except broad match modifier. There are three types of negative keyword match types: Negative exact: Would only not show when the exact term is the entire query. Negative phrase: Would not show anytime the term showed anywhere in the query in that order. WebMay 4, 2024 · There are three different types of negative keywords: negative broad match, negative phrase match, and negative exact match. We’ll discuss them below. 1. Negative Broad Match A negative … red dashed boxes
Phrase Match vs. Broad Match: What Is the Difference?
WebFeb 10, 2024 · Negative broad match keyword = tile roof repair If your objective is to rule out anything related to tile roofing, using just tile as a broad match negative would allow you to better refine your targeting than having to come up with every search phrase that may include the term tile. WebNov 4, 2013 · Negative broad keywords won’t match on synonyms or similar words like they can for regular keywords. Negative keywords, even on broad match, won’t match on close variations or plurals. For single-word negative keywords, there is no difference between broad and phrase match. WebFeb 2, 2024 · When you’re using broad match, negative keywords will be matched to multiple versions of the phrase. Many of these are not the exact words that you are targeting. They may not be relevant to your business as well. For instance, if you’ve used the negative keyword, “sports shoes,” your ad will not appear for searches with the … knit hexagons