WebApr 9, 2024 · Consumer buying behavior is the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behavior in the marketplace when purchasing a product or service. The study of consumer behavior draws upon social science disciplines of anthropology, psychology, sociology, and economics. WebMar 29, 2024 · Persuasion can be a powerful force that affects the decisions and actions that people take. Persuasive messages are symbolic (using words, images, and sounds) …
IGNOU MA Psychology Study Material
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eGyanKosh: Unit-1 Cognitive Psychology
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